Winona Chou

B2B Tech Growth Consultant | Pipeline & Revenue Growth | ABM, Gen AI & Sales Automation

B2B Demand Generation in Europe

I help B2B tech companies turn marketing into a predictable engine for pipeline and revenue growth. As a Demand Generation Director, I design and run full-funnel programs across Europe and Asia that align marketing and sales around measurable outcomes.My work combines ABM, performance marketing, Gen AI and sales automation to target the right accounts, engage real buying groups, and convert intent into qualified opportunities. I focus on building integrated demand engines, pipeline-first plays with sales, and repeatable systems that scale what works.

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Europe Market Entry for Taiwan Tech

I guide Taiwan tech companies into the European market with focused positioning, channel-aware strategy, and demand programs designed to validate fast and grow consistently.

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Focus areas

Designing integrated demand engines that blend ABM, always-on programs, and performance marketing
Creating pipeline-first plays with sales through outbound orchestration, social activation, and disciplined follow-up
Applying data, scoring, and automation to focus on what closes instead of what only fills the funnel
Localizing campaigns for Europe and Taiwan while keeping one narrative, one system, and one definition of success
Testing, refining, and codifying winning motions so growth becomes repeatable and scalable

Curated Parisian Fashion & Tech-Driven Wellness

Beyond corporate work, I run a curated preloved Parisian fashion venture and am building a concept store that brings together wellness, beauty, and technology. I value smart execution, efficiency, continuous improvement, and consistent training in the gym or Pilates studio.